外贸客户沟通话术100条模板（中英对照）

怎么使用这100条外贸沟通话术模板

这些话术按外贸业务从开发客户到售后的顺序分成 10 类，每类 10 条，每条都有英文句子和中文意思。可以单独使用，也可以把几句组合成一条完整的消息。

替换方括号：[Name]、[product]、[price]、[date] 等方括号里的内容要换成实际信息，发送前确认没有遗漏。

按客户调整语气：熟悉的老客户可以更简短，新客户和正式场合（报价、PI、投诉处理）语气要完整、礼貌。

核对数字和日期：价格、数量、币种、贸易条款、交期一定要再检查一遍。日期格式在不同国家读法不同，03/04 可能是 3 月 4 日，也可能是 4 月 3 日，建议直接写成 4 March 这样的形式。

一条消息说清一件事：WhatsApp 消息尽量简短，一条集中一个主题，结尾留一个明确的问题。

模板只是起点。结合你和客户之前的沟通内容来改写，客户才会觉得是在和一个具体的人对话，而不是在读群发消息。

首次联系与自我介绍话术（第1–10条）

1. Hi [Name], this is [Your Name] from [Company], a manufacturer of [product] based in [City], China.
   中文：[姓名]您好，我是[公司]的[你的名字]，我们是位于中国[城市]的[产品]生产厂家。
2. We got your contact from [trade show / platform] and noticed that you are sourcing [product].
   中文：我们在[展会/平台]上看到您的联系方式，了解到您在采购[产品]。
3. We have been making [product] for [number] years and mainly export to [markets].
   中文：我们生产[产品]已有[数字]年，主要出口到[市场]。
4. Our factory can handle OEM and ODM orders, including custom logos and packaging.
   中文：我们工厂可以做 OEM 和 ODM 订单，包括定制 logo 和包装。
5. May I send you our latest catalog and price list for your reference?
   中文：可以发一份我们最新的产品目录和价格表给您参考吗？
6. Could you tell me which products you are most interested in, so that I can send you the right information?
   中文：方便告诉我您最感兴趣的是哪些产品吗？这样我可以发给您更对口的资料。
7. Are you the right person to talk to about purchasing [product]? If not, could you point me to the right colleague?
   中文：采购[产品]是由您负责吗？如果不是，能否告诉我应该联系哪位同事？
8. It was nice meeting you at [trade show], booth [number]. Here are the details of the samples you saw.
   中文：很高兴在[展会][号]展位见到您，这是您当时看过的样品的详细资料。
9. Our products are certified to [standard, e.g. CE]. I can share the certificates if you need them.
   中文：我们的产品已通过[标准，例如 CE]认证，如有需要可以把证书发给您。
10. Please feel free to message me here at any time. I usually reply within [time] during [your working hours].
    中文：您随时可以在这里给我发消息，我一般在[工作时间]内[多长时间]回复。

回复询盘话术（第11–20条）

11. Thank you for your inquiry about [product]. I am happy to help.
    中文：感谢您对[产品]的询价，很高兴为您服务。
12. To give you an accurate quote, could you please confirm the quantity, size and material you need?
    中文：为了给您准确报价，麻烦确认一下需要的数量、尺寸和材质。
13. Do you have a drawing or a reference sample? It will help us check the details.
    中文：您有图纸或参考样品吗？这能帮我们核对细节。
14. What is the destination port, and do you prefer FOB, CIF or EXW terms?
    中文：目的港是哪里？您希望用 FOB、CIF 还是 EXW 条款？
15. Is this for a new project, or are you looking to replace a current supplier?
    中文：这是新项目，还是想替换现有的供应商？
16. When do you need the goods, so that we can plan the production schedule?
    中文：您希望什么时候拿到货？我们好安排生产计划。
17. Our MOQ for this item is [quantity] pieces per color. Does this work for you?
    中文：这款产品的起订量是每个颜色[数量]件，这样可以吗？
18. I have attached the specifications. Please check whether they match your requirements.
    中文：附件是产品规格，请看看是否符合您的要求。
19. We have received your inquiry from [platform]. I will send you our quotation by [date].
    中文：我们收到了您在[平台]上的询盘，会在[日期]前把报价发给您。
20. Could you share your target price? We will do our best to find a suitable solution.
    中文：方便告诉我您的目标价吗？我们会尽力找到合适的方案。

报价与价格话术（第21–30条）

21. Please find our quotation for [product]: [price] per piece, [Incoterm] [port].
    中文：这是[产品]的报价：每件[价格]，[贸易条款][港口]。
22. This price is based on an order quantity of [quantity] pieces.
    中文：这个价格是按[数量]件的订单量计算的。
23. This quotation is valid until [date], as raw material prices change often.
    中文：本报价有效期至[日期]，因为原材料价格变动比较频繁。
24. The price includes standard export packaging. Custom packaging will be quoted separately.
    中文：价格包含标准出口包装，定制包装另行报价。
25. For larger quantities, we can offer tiered prices: [quantity 1] at [price 1], [quantity 2] at [price 2].
    中文：数量更大可以给阶梯价：[数量1]为[价格1]，[数量2]为[价格2]。
26. The CIF price to [port] is [price]. The freight part is an estimate and may change with the shipping market.
    中文：到[港口]的 CIF 价是[价格]，其中运费是估算的，可能随海运行情变化。
27. The sample cost is [amount], which will be refunded when you place the bulk order.
    中文：样品费是[金额]，下大货订单时退还。
28. All prices are in [USD / EUR] and do not include import duties or taxes in your country.
    中文：所有价格以[美元/欧元]计，不含贵国的进口关税和税费。
29. Please note that the [option] version costs [price], because it uses [material].
    中文：请注意，[选项]版本的价格是[价格]，因为用的是[材料]。
30. If you like, I can prepare a PI based on this quotation for your confirmation.
    中文：如果您需要，我可以按这份报价做一份 PI 给您确认。

议价与让步话术（第31–40条）

31. I understand your budget. Let me check with my manager and get back to you by [date].
    中文：理解您的预算，我和经理确认一下，[日期]前回复您。
32. Our price reflects the materials and quality control we use. I am happy to explain the cost breakdown.
    中文：我们的价格体现了所用的材料和品控标准，可以给您说明一下成本构成。
33. If you can increase the quantity to [quantity], we can reduce the price to [price].
    中文：如果数量能增加到[数量]，我们可以把价格降到[价格]。
34. We could consider a small discount if the payment terms are [terms].
    中文：如果付款方式是[条款]，我们可以考虑给一点小折扣。
35. To meet your target price, we could change [component] to [alternative]. Would that be acceptable?
    中文：为了达到您的目标价，我们可以把[部件]换成[替代方案]，您能接受吗？
36. This is already our best price for this quantity, but we can include [item / service] free of charge.
    中文：这个数量下这已经是我们能给的最低价，但可以免费提供[物品/服务]。
37. Could you share the specifications of the other offers you received? We would like to compare like for like.
    中文：能告诉我们其他报价对应的规格吗？我们想在同等条件下比较。
38. We can keep this price for a repeat order placed before [date].
    中文：如果在[日期]前下返单，我们可以保持这个价格。
39. I am sorry that we cannot go below [price], as it would affect the quality we have promised you.
    中文：很抱歉不能低于[价格]，否则会影响我们承诺的质量。
40. How about starting with a trial order of [quantity], so you can check the quality? We can review the price for the next order.
    中文：我们先做[数量]的试单，您看看质量，下一单再一起商量价格，您看可以吗？

样品与打样话术（第41–50条）

41. We can send samples within [number] days after you confirm the details.
    中文：您确认细节后，我们可以在[数字]天内寄出样品。
42. Could you provide your courier account number, such as DHL or FedEx, for the sample shipment?
    中文：能提供一下您的快递账号吗？比如 DHL 或 FedEx，用于寄样。
43. The samples have been sent by [courier]. The tracking number is [number].
    中文：样品已通过[快递公司]寄出，单号是[单号]。
44. Here are photos and a short video of the sample before shipping. Please check the color and the logo position.
    中文：这是寄出前样品的照片和短视频，请确认颜色和 logo 位置。
45. Have you received the samples? Please let me know your feedback after testing.
    中文：样品收到了吗？测试后请告诉我您的意见。
46. For custom samples, we need [number] days for tooling and [number] days for sampling.
    中文：定制样品需要[数字]天开模，[数字]天打样。
47. Please confirm the approved sample in writing. We will use it as the standard for bulk production.
    中文：请书面确认样品，我们会以它作为大货生产的标准。
48. We have noted your comments on [issue] and will make a revised sample by [date].
    中文：我们已记下您对[问题]的意见，会在[日期]前做出修改后的样品。
49. We will keep a sealed sample in our factory as the quality reference.
    中文：我们会在工厂留一个封样，作为质量对照。
50. Is there anything about the sample you would like us to change before mass production?
    中文：大货生产前，样品还有什么需要我们修改的吗？

订单与付款话术（第51–60条）

51. Thank you for your order. I have attached the PI. Please check all the details and sign it back.
    中文：感谢您的订单，附件是 PI，请核对所有细节后签字回传。
52. Our payment terms are a [percentage] T/T deposit, with the balance paid before shipment.
    中文：我们的付款方式是 T/T 预付[比例]定金，余款在发货前付清。
53. Production will start as soon as we receive your deposit.
    中文：收到您的定金后，我们马上安排生产。
54. Please check our bank details on the PI before payment. Our bank account will never be changed by email or chat message.
    中文：付款前请核对 PI 上的银行信息。我们的银行账户不会通过邮件或聊天消息变更。
55. We have received your deposit of [amount]. Thank you.
    中文：已收到您的定金[金额]，谢谢。
56. Could you send us the bank slip, so that we can trace the payment?
    中文：能发一下银行水单吗？方便我们查款。
57. The balance of [amount] is due before [date]. We will send the shipping documents after payment.
    中文：尾款[金额]需在[日期]前支付，付款后我们会寄出货运单据。
58. Please confirm the consignee, notify party and delivery address for the documents.
    中文：请确认单据上的收货人、通知方和收货地址。
59. For orders above [amount], we can also accept [L/C / other payment method].
    中文：订单金额超过[金额]时，我们也可以接受[信用证/其他付款方式]。
60. Please let me know if anything on the PI needs to be changed before you make the payment.
    中文：付款前如果 PI 上有任何需要修改的地方，请告诉我。

生产进度与质检话术（第61–70条）

61. Here is a production update: [stage] is finished, and we are now working on [next stage].
    中文：生产进度更新：[阶段]已完成，现在在做[下一阶段]。
62. The raw materials have arrived, and bulk production will start on [date].
    中文：原材料已到厂，大货将于[日期]开始生产。
63. Please see the attached photos from our production line.
    中文：请看附件中的生产线照片。
64. We expect the goods to be ready on [date], as scheduled.
    中文：预计货物[日期]完成，按计划进行。
65. I am sorry to tell you that there will be a delay of [number] days because of [reason]. Here is what we are doing to catch up.
    中文：很抱歉通知您，因为[原因]会延迟[数字]天，下面是我们正在采取的补救措施。
66. Our QC team will do the final inspection on [date]. You are also welcome to arrange a third-party inspection.
    中文：我们的质检团队会在[日期]做最终检验，也欢迎您安排第三方验货。
67. Please let me know the inspection company and date, so that we can prepare the goods and the inspection area.
    中文：请告诉我验货公司和验货日期，我们好准备货物和场地。
68. The inspection report is attached. Please review the results. The [item] mentioned in the report has been reworked.
    中文：附件是验货报告，请查看结果。报告中提到的[项目]已经返工处理。
69. Could you confirm the shipping marks and carton labels before we pack the goods?
    中文：包装前能确认一下唛头和外箱标签吗？
70. Here are comparison photos of the bulk goods and the approved sample for your reference.
    中文：这是大货和确认样的对比照片，供您参考。

发货与物流话术（第71–80条）

71. The goods are ready. Please confirm the shipping date so that we can book the space.
    中文：货已备好，请确认出货日期，我们好订舱。
72. We have booked the vessel [vessel name], ETD [date], ETA [date].
    中文：我们已订[船名]，预计开船日期[日期]，预计到港日期[日期]。
73. Do you have a nominated forwarder, or would you like us to arrange the shipment?
    中文：您有指定货代吗？还是由我们安排出运？
74. The container was loaded today. Here are the loading photos.
    中文：今天已经装柜，这是装柜照片。
75. Please find the draft B/L attached. Kindly check the consignee and the description of goods.
    中文：附件是提单草稿，请核对收货人和货物描述。
76. The original documents have been sent by courier. The tracking number is [number].
    中文：正本单据已经快递寄出，单号是[单号]。
77. We will arrange the telex release once we receive the balance payment.
    中文：收到尾款后，我们会安排电放。
78. The shipping line has changed the schedule. The new ETA is [date].
    中文：船公司调整了船期，新的预计到港日期是[日期]。
79. Here are the commercial invoice, packing list and certificate of origin for customs clearance.
    中文：这是清关用的商业发票、装箱单和原产地证。
80. Please let me know when the goods arrive, and whether you need anything else for customs clearance.
    中文：货到后请告诉我一声，清关如果还需要其他资料也请告知。

售后与投诉处理话术（第81–90条）

81. Thank you for letting us know. I am sorry for the trouble this has caused you.
    中文：谢谢您告诉我们，很抱歉给您带来了麻烦。
82. Could you send photos or a video of the problem, together with the carton label and batch number?
    中文：能发一下问题的照片或视频，以及外箱标签和批次号吗？
83. We are checking with our production and QC teams and will reply with our findings by [date].
    中文：我们正在和生产、质检部门核查，会在[日期]前答复您。
84. How many pieces are affected? This will help us find the cause.
    中文：受影响的有多少件？这有助于我们查找原因。
85. We have found the cause: [reason]. To prevent it from happening again, we will [action].
    中文：我们找到了原因：[原因]。为避免再次发生，我们会[措施]。
86. We can send replacements with your next order, or give you a credit of [amount]. Which do you prefer?
    中文：我们可以在下一单补发，或者给您[金额]的抵扣，您更倾向哪一种？
87. Please keep the defective items for now, as we may need them for analysis.
    中文：请先保留不良品，我们可能需要用来分析原因。
88. I understand your frustration. Let us find a solution that works for both sides.
    中文：理解您的不满，我们一起找一个双方都能接受的方案。
89. Here is a short guide on installation and use, which may be helpful for your customers.
    中文：这是一份简短的安装和使用说明，或许对您的客户有帮助。
90. Thank you for your patience. Has the issue been fully resolved on your side?
    中文：感谢您的耐心。您那边的问题已经完全解决了吗？

跟进与节日问候话术（第91–100条）

91. Hi [Name], I just wanted to check whether you have had a chance to review our quotation.
    中文：[姓名]您好，想问一下您是否已经看过我们的报价。
92. Is there anything else you need from us to move forward with [project]?
    中文：推进[项目]还需要我们提供什么吗？
93. We have just launched a new model, [model], which may suit your market. Shall I send you the details?
    中文：我们刚推出新款[型号]，可能适合您的市场，需要我把详细资料发给您吗？
94. Our factory will be closed for Chinese New Year from [date] to [date]. Please place orders before [date] to avoid delays.
    中文：我们工厂[日期]至[日期]放春节假，为避免延误，请在[日期]前下单。
95. Merry Christmas, and best wishes to you and your team for the new year.
    中文：祝您和团队圣诞快乐，新年顺利。
96. Ramadan Kareem. Wishing you and your family a peaceful and blessed month.
    中文：斋月吉祥，祝您和家人度过平安美好的斋月。
97. Happy holidays! Our office will reopen on [date], and I will reply to your messages then.
    中文：节日快乐！我们[日期]恢复上班，届时会回复您的消息。
98. Thank you for your business this year. We look forward to working with you again.
    中文：感谢您今年的合作，期待继续合作。
99. I understand the timing may not be right at the moment. Would it be OK if I contact you again in [month]?
    中文：理解现在可能时机不合适，我[月份]再联系您可以吗？
100. If you are no longer interested, just let me know and I will not follow up again. Thank you for your time.
     中文：如果您已经不需要了，告诉我一声就好，我不会再跟进。感谢您抽出时间。